3.發(fā)展Development

    1984年1月24日，時(shí)任#小說(shuō)蘋(píng)果董事會(huì)主席的喬布斯在股東大會(huì)召開(kāi)前夕倚著麥金托什，和媒體聊天January24,1984SteveJobs,AppleChairmanoftheBoard,theeveofthegeneralmeetingofshareholdersheldisleaningagainstMacintosh,chattingwithmedia.

    1984年喬布斯站在斯坦福大學(xué)圖書(shū)館內(nèi)，身后是他開(kāi)發(fā)的麥金塔電腦SteveJobsstandsinfrontofatablefullofMacintoshcomputersatStanfordUniversity,1984

    I’vegottolearntokeepmyfeelingsprivate.

    Theearly80’s,81.AppleIIhasbecometheworld’smostpopularcomputerandApplehasgrowntoathreehundredmilliondollarcompany,becomingthefastestgrowingcorporationinAmericanbusinesshistory.

    It’smorefuntobeapiratethantojointhenavy.

    ThecurrentwaveofindustrialdesignisSony’shigh-techlook,whichisgunmetalgray,maybepaintitblack,doweirdstufftoit,It’seasytodothat.Butit’snotgreat.Whatwe’regoingtodoismaketheproductshigh-tech,andwe’regoingtopackagethemcleanlysothatyouknowthey’rehigh-tech.Wewillfittheminasmallpackage,andthenwecanmakethembeautifulandwhite,justlikeBraundoeswithitselectronics.

    Sothat’sourapproach.Verysimple,andwe’rereallyshootingforMuseumofModernArtquality.Thewaywe’rerunningthecompany,theproductdesign,theadvertising,itallcomesdowntothis:Let’smakeitsimple.Reallysimple.

    Simplicityistheultimatesophistication.

    Time,February1982SteveJobsspeechonIBMin19831982,quotedinOdyssey:PepsitoApple,1987Aspendesignconference,1983Aspendesignconference,1983Apple’sfirstbrochure

    我得學(xué)會(huì)如何控制自己的情緒。